
Origin Technologies Limited was founded in 2000 by entrepreneur Tim Rock, who saw the need for an affordable and accurate way of alerting drivers to the increasing number of speed cameras on UK roads. He was also involved in commissioning widely quoted research by MORI into driver's attitudes about speed limits and speed trap detectors in order to back up a report to the government
In March of 2007, Origin Technologies Ltd re-branded as Pogo. The change of brand name and the new bolder, consumer-friendly corporate identity reflects the company's intention to become a leader in global GPS market.
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